Research
Numbers nobody else has.
Original reports from our own audit and store review data, starting with UK Shopify Conversion Benchmarks in November 2026.
Coming November 2026
UK Shopify Conversion Benchmarks 2026
How UK Shopify stores convert, built from our own audit and store review data. The method, the sample and the definitions are published with it.
- 01Conversion by category
- 02Mobile against desktop
- 03What the top quarter does differently
- 01
A public-page audit of ecommerce trust signals and the gaps that quietly suppress conversion.
Planned
- 02
How ecommerce brands match messaging to the buyer's real awareness level.
Planned
- 03
A post-launch survey for brands that have tried ads, CRO, agencies, and still feel stuck.
Planned
How we publish research.
- 01Our own data.From the audits and store reviews we run.
- 02The method, in full.Sample, dates and definitions with every report.
- 03Free to cite.Key findings in plain sentences, data in tables.
Get the report the day it publishes.
One email when a report lands. Nothing else, and you can opt out in one click.
How does your store compare?
Get a free store review: a short video on the three biggest things we’d fix, specific to your store.