Converge Growth
Lumierex cotton pyjamas, from the brand's photography

Case study

1.5% to 2.5% conversion in the first 90 days.

Lumierex, a kids' cotton pyjama brand made in Ukraine, selling to the UK on Shopify.

Client
Lumierex
Platform
Shopify
Market
United Kingdom
What we did
UX audit, store redesign, Shopify build

2.5%

Conversion rate, up from 1.5%

+67%

Relative increase in conversion

90 days

From launch to the result

The challenge

The brand was preparing to put Google Ads behind a store that wasn’t converting well.

What we did

A 31-page audit, with six UK competitors benchmarked.

“They completely redesigned my store, carried out a thorough UX audit, and implemented everything flawlessly in Shopify.”

Diana Novytskaya, founder, Lumierex

The results

Conversion went from 1.5% to 2.5% in the first 90 days after launch, a 67% relative increase.

MetricBeforeFirst 90 daysChange
Conversion rate1.5%2.5%+67%

Client-reported, from Shopify Analytics.

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