+28% product page conversion
for a luxury jewellery house.
Marco Dal Maso, an Italian luxury jewellery house in Vicenza, on Shopify.
Converge Growth / Luxury jewelleryDesign & development

On the template that changed.Period and sample are estimates, pending documented figures
Period and sample
| Period | 90 daysestimate, not yet confirmed |
|---|---|
| Sample | Around 10,000 product page sessionsestimate, not yet confirmed |
| Category | Luxury jewellery, Italy |
SShopifyPlatinum Partner
Baseline add-to-cart 1.5%. Product page bounce 73%.
Measured on the product page template that changed. The period and sample size shown above are estimates, not documented figures.
+28%Product page conversion
+63%Mobile add-to-cart
The results
| Metric | Result |
|---|---|
| Product page conversion | +28% |
| Mobile add-to-cart | +63% |
| Product page bounce | Down 41%, from a 73% baseline |
The situation
[COPY NEEDED: Marco Dal Maso, the situation] ASSETS-NEEDED.md C-06. Two lines from records: what the store was doing, and why the product page was the focus.
The diagnosis
[COPY NEEDED: Marco Dal Maso, the findings behind those baselines] ASSETS-NEEDED.md C-07. The findings behind the 1.5% add-to-cart and 73% bounce, each tagged Load, Land, Trust, Path or Return.
In their words
[COPY NEEDED: Marco Dal Maso testimonial] ASSETS-NEEDED.md E-05. No testimonial on file. Request one. It needs a number in the quote to earn a slot.
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