+28%
Product page conversion
+63%
Mobile add-to-cart
−41%
Product page bounce, from a 73% baseline
The starting point
Baseline add-to-cart 1.5%. Product page bounce 73%.
Measured on the product page template that changed. The period and sample size shown above are estimates, not documented figures.
The results
| Metric | Result |
|---|---|
| Product page conversion | +28% |
| Mobile add-to-cart | +63% |
| Product page bounce | Down 41%, from a 73% baseline |
On the product page template that changed.